Is It Better to Post Art on Instagram or Tumblr
The 12 all-time social media platforms for artists and designers
If y'all want to succeed in digital art you need to master more than one social media platform. From TikTok to Twitch these are first-class places to showcase your all-time work and promote yourself as a creative.
Your online presence could help yous to secure a new task, proceeds freelance clients or artistic collaborators, as well as build your professional reputation. Artists like Loish have mastered the art of social media use, and you learn from her likewise, read in her tips for marketing yourself on social media.
Only with so many social media platforms to choose from, how exercise you know which ones to use? To observe out, nosotros listened to the advice of a range of artistic professionals including artists, photographers, designers and filmmakers. Nosotros learned what they like about each social media platform and why you might find each one useful for displaying elements of your portfolio (for more portfolio inspiration, see our graphic design portfolio post), or peradventure something else.
We used their answers to list the nigh useful social media platforms for artists and designers right at present. Also check out our guide to how to make social media work for y'all and our ultimate guide to social media for creatives.
01. Discord
Founded in 2015, Discord may non be top of your listing of obvious social media platforms for artists and creatives, but because this web and mobile app is focused
on enabling specific communities to hang out and connect, rather than just a bounding main of random followers, in the Covid era, information technology's actually taken off.
"I became an avid Discord user once everyone started working from home," says LA-based concept designer and illustrator Airi Pan. "It offers vocalisation, text options and streaming options, and then it'due south perfect as a 'virtual hang spot' for friends or coworkers.
"I use information technology in vocalism format, to mimic working alongside them, as we hunch over our tablets drawing. Information technology's like a virtual common room! It also acts equally a customs hub for events such as LightBox Expo, Weekend Warrior Painters, or small groups of artists who are only trying to get better."
Spiridon Giannakis, a German designer and publisher of fine art books, recently launched a Discord server to conversation about his projects, besides equally mental health issues (visit Artbook News to acquire more than). "The environment on Discord is actually positive," he enthuses. "With the assistance of moderators, everything can exist kept very tidy, and conversations are extremely valuable. It's a bit like the feel of a forum, with the addition of newer tech aspects."
He hasn't had a single negative encounter on Discord then far. "Unlike most social media, which just makes me wonder every day if I really demand information technology. It's all been positive," he says. "My server at present has over a thousand people: I never expected so many. I always thought fine art books are very niche, simply it's shown me that the interest is there."
02. Twitch
If you're looking to build a wider audience for your art, and broaden your entreatment, then Twitch is the social media platform of choice. Launched in 2011, this live-video platform was originally developed for gamers. But artists are also using information technology to live-stream their procedure, brand new contacts and grow their personal brand.
Montreal-based fine art director and lead concept creative person Nicolas Vallet is among them. "Long story brusque: I wanted to connect," he explains. "Living in People's republic of china at the time, I was very focused on my day-to-day piece of work, only quite bad at publicising myself. Fine art streams are a overnice way to carve up the difference. I get to draw and talk to people, at the same fourth dimension equally practising my technique."
Vallet'due south Twitch channel stayed small for a while, but the pandemic meant he had more free time. "So I added extra days, and my audience began to abound. I'd ask questions to know people better, and allow them share their ain experiences. I started to attract regular viewers, and some of them are friends at present." He has this communication to anyone alive-streaming on Twitch: "People like energy and passion, so share that first and foremost. And be consequent: a regular schedule will help people to find yous."
03. TikTok
Just as Twitch is mainly known for gaming, well-nigh people associate TikTok with lip syncing and daft challenges. Yet the short-course video app, which has almost 700 meg agile users, is attracting artists too.
"I was introduced to TikTok by a friend and saw the potential for high exposure," says Ohio-based animator and illustrator Miranda Pavelle (@mirandathehybrid on TikTok). "My first 'viral' video was just a sketch of my Miata, and it received 6,000 likes and 20,000 views in a day or two, which is more than attention than I'd e'er gotten on other social channels."
Miranda now has more than half a meg followers, and likes how the brevity of TikTok videos forces you lot to exist snappy and to the point. "I dear teaching and sharing my noesis in bite-sized, light-hearted form," she says. "My fine art videos are miniature versions of full tutorials, and so if you lot see something useful, you can go to my YouTube and become the total lesson."
Her advice for launching a TikTok channel is unproblematic. "Be yourself," she stresses. "Trends rack in views, but they eventually die and make style for something else. What never dies is people connecting to you equally a person: your quirks, your process, y'all getting bubbly over what you're passionate about. Gen Z and millennials are pretty darned tired of being advertised to; so don't jump on the app with the
intention of starting a business or getting views, considering people will be able to tell."
04. Clubhouse
Clubhouse was launched in 2020 and is a vox-based social platform that hosts virtual rooms for alive discussions. It's an iOS and Android app that at time of writing was invite only. If you want to acquire nearly Clubhouse, see our guide, what is Clubhouse?
Beingness audio just, you might non recollect visual artists would be interested in Clubhouse, simply in fact in that location's quite a bit going on. For instance, LightBox Expo hosts a regular discussion there every Tuesday at 9am PST, with big-name creatives such as Karla Ortiz, Brynn Metheney, Lorne Lanning and Elsa Chang taking part. If you're not on Clubhouse, y'all tin heed in in on Discord.
Airi, who'south chosen @pix_bun on Clubhouse, recently participated in a LightBox session called 'Fake it till you lot make information technology, just go along it genuine'. "It was delightful!" she recalls. "The word was well-paced thanks to the moderators such every bit Bobby Chiu." Normally though, she uses Clubhouse as more of a podcast app, as something to heed to while she works.
"You can hear veteran industry professionals speak, and hear smashing tips you lot won't go from a scripted interview," Pan says. "Depending on the talk, it can feel like people conversing correct side by side to yous, which makes working from dwelling house a little less lonely."
05. Dayflash
Never heard of Dayflash? You're non alone. But correct now, information technology's rapidly gaining popularity among creatives. And that's because the iOS app, launched concluding year, basically works like Instagram used to. In its own words, at that place's "no algorithm and no more missing posts from your friends".
Co-founder Rupali Renjen tells united states of america that, in her view, "Photo sharing platforms unfairly use algorithms to dictate which followers go to encounter a user'due south posts. And equally they push users to spend more time on stories from friends, long-course videos and shopping, all so they tin can brand more money on ads and business organisation accounts, less and less time is existence spent on creators, which is taking away visibility and opportunity".
You tin can post full resolution photos, no algorithms, ever genuine appointment, no bots
David Castillo
And creatives do indeed seem to be responding well to the new platform. "I love using Dayflash," says New York photographer David Castilllo. "You can post full resolution photos, no algorithms, always genuine date, no bots. And I love the aesthetics of the interface."
Scott Terry, a Chicago-based creator and ambassador for brands, agrees. "It'due south pretty great because you lot can postal service full frame and loftier resolution, different Instagram," he points out. And there's video, besides.
"For me personally, I love being able to show my work as I've fabricated it, rather than being compressed like on Twitter or Instagram," says filmmaker Tyler Palmer. "And fifty-fifty with fiddling following, my work yet gets seen."
LA-based photographer Torenzo Perry is as well a fan. "I personally love the app considering information technology focuses more on the content, and less on the likes and views," he says. While Greg McMillan, an iPhoneographer and co-host of the Tiny Shutter podcast, admires both the app and the philosophy of its makers. "They take information technology figured out every bit to what a social platform should be and how it should piece of work," he enthuses.
And it's not just photographers who are fans. Take Brazilian character artist Danielle Pioli, who uses it to share her illustrations and comic strips. "I really like Dayflash," she says. "Since I began using it, it has improved a lot. Not only the usability of the app but also the quality of the content within it. I see this app equally a new trend for visual artists of all kinds. It's easy to apply, pretty straightforward, and fun.
06. ArtStation
Launched in 2014, ArtStation may not have changed a great bargain over the years. Merely it remains the identify to post your profile for professional person 2d and 3D artists, especially those working in the games, pic, media and amusement industries, or those aspiring to do and so.
Every bit we reported in our article how to get a chore as a video games creative person, recruiters present don't but encourage you to post your work on ArtStation; they expect information technology. Some artists still hold dorsum from doing so, considering they don't want to engage in what they see equally a popularity contest. But past and big, recruiters don't actually care how many likes or followers y'all have; it's purely about whether or non they like your art, and if information technology fits what they're looking for.
"We're interested in artists who produce the sort of piece of work that we tin use; that's it," says Kevin McDowell, art manager for Creative Assembly'south Total War series. "Then make sure information technology's visible to us, and don't worry about the numbers."
07. DeviantArt
Launched in 2000, DeviantArt has more than of an amateur, hobbyist feel to it than ArtStation. And so while yous're less likely to get commissions directly through it, it'south a amend platform for putting your art in front of your peers and getting feedback.
People tend to come and go from DeviantArt over time, and writer and illustrator Katy L Forest is no exception. "DeviantArt was the starting time social media site I joined, about xiii years ago, when I was a teenager," she recalls. "It was a huge role of my growth every bit an artist, due to all the astonishing gratis resources it had, from tutorials to brushes to stock. Plus, back then, DeviantArt had a bully community. People actually talked and interacted and had fun."
Eventually, though, she felt the community had started to wane and turned her attentions elsewhere. "However, in the last year I've been working my mode back into using DeviantArt, specially with its delightful rebrand," she says. "I came back primarily because DeviantArt is straightforward. There are no algorithms to game, it's well organised, and information technology's supportive of every type of fine art and writing I do."
08. The Dots
Launched in 2014, The Dots is an online professional network that aims to exist "LinkedIn for creatives". And it's had a fair amount of success in doing so, attracting companies such equally Google, Burberry, Sony Pictures, Viacom, M&C Saatchi, Warner Music, Tate, Discovery Networks and VICE to use it as a recruiting tool.
There are lot of other things y'all can practise on the platform likewise just waiting to be offered a job, though. These include connecting with other creatives in your field, checking out people's side hustles, responding to requests for collaborations, keeping up to the latest events and more than.
It's very much a instance, then, of what getting out what you put in. And dissimilar LinkedIn, every page you interact with is beautifully designed.
Currently, most creatives seem to use The Dots as role of a cocky-promo mix, rather than focusing on information technology exclusively. Yorkshire-based freelancer Joanna Kosinska, for example, says: "I will post my work pretty much anywhere where I can gain traction, including The Dots, Behance, Dribbble, and Creativepool.
"As a graphic designer and photographer, I have to put my name out there. Then whatsoever platform that makes it easier to find my work is my friend, and I'll gladly invest time to create a profile and share projects."
09. Dribbble
Launched in 2009 by Dan Cederholm and Rich Thornett, Dribbble was never intended to exist a straightforward portfolio site like Behance. Its specific angle was about teasing out minor glimpses of what yous were working on, when you were unable to share the whole project.
Dribbble has since evolved across web and mobile app design to take in icon design, branding, animations, prototypes, illustrations, graphic art and other disciplines. But there'southward still a focus on informally sharing modest screengrabs (known as 'Shots'), rather than setting out big and detailed images in an organised and advisedly annotated style. As Albuquerque-based web designer Jack Harner puts it: "Dribbble feels more like a community than a portfolio site."
That doesn't mean it's just designers talking to designers, though. The platform now actively helps companies such as Apple, Airbnb, Facebook, Google, Dropbox and Slack to rent designers, and many clients use it to find people to committee.
"Dribbble has been a groovy platform for us to generate new business organization especially within the tech manufacture," says PJ Richardson, partner at Los Angeles design studio Laundry. "Very graphic and illustrated work seems to play the all-time, but nosotros've likewise gotten new clients because of what we post there as well."
For others like Nicola Jones, aka Hello I'yard Nik Design, Dribbble is a place for posting work that doesn't fit in your main portfolio. "This is where I put my personal project illustrations, which is something I'd similar to practice more, and then if I ever go whatever illustration enquiries I point them there. Illustration is more than of a side thing for me, as I do brand and marketing pattern before all that for clients."
x. Behance
Behance is the closest thing on this listing to a pure portfolio platform, but with a social aspect plugged in. Founded by Matias Corea and Scott Belsky in November 2005, the company was acquired by Adobe in 2012, and its reach has since become enormous.
Different, say, Dribbble or Instagram, Behance offers a style to show more of your piece of work than only a single, centre-grabbing image. Equally motion designer and 3D generalist Jesus Suarez explains: "Behance is great for sharing the making of and behind the scenes aspects. It allows for more complete wait at the projection."
Of course, you could exercise all that on your own website, simply the social aspects of Behance means that it's worth posting stuff at that place too, if even you lot're just duplicating the aforementioned content.
Information technology is an ideal identify for us to share the behind-the-scenes and case study aspects of our projects
PJ Richardson
And that's exactly the approach Laundry takes, says Richardson. "Our Behance basically mirrors our company site," he explains, "but because it is so shareable and other creatives go to Behance for creative inspiration, it is an platonic place for united states to share the behind-the-scenes and example study aspects of our projects."
London-based illustrator, designer & photographer Tim Easley takes a like view. "I utilize Behance for full projects aslope my website, because in that location'due south a decent chance of being featured in that location, which brings in a lot of views," he says. While Cliff Nowicki, a spider web designer based in Michigan, The states says. "I utilise Behance considering information technology's super like shooting fish in a barrel to just put something upwardly online."
11. Instagram
The rise of Dayflash (number 1 on our list) is a sign that a few people'south dearest thing with Instagram is waning. But overall, Instagram remains far and away the well-nigh popular visuals-based social media platform today, and for most creatives, a presence of some sort on the image sharing platform remains a must.
"While, Behance is swell for sharing and getting your work in front of professional person eyes, I tend to use Instagram mostly," says George Kofi Prah, designer at New York and LA branding agency loyalkaspar. "It'due south the perfect tool for creatives in the way that Spotify is for musicians.
"Information technology provides access to a much wider audition than any other platform and allows me to engage with literally anyone. Using hashtags makes being discovered and finding new and interesting things a lot easier."
Ease of apply is also an important cistron for many. "I apply Instagram, followed past The Dots, considering these platforms are easier and more accessible in terms of commitment per post," says Welsh/Sri Lankan artist Murugiah. "Behance has too many fields to fill in per post!"
We need to promote our work where our audience lives
Amy Kilner
For Amy Kilner, freelance designer and founder of inspiration blog The Pattern Fix, using Instagram is a no-brainer. "Yous take to call back we're designing for our clients' objectives, not other creatives," she points out. "Then we demand to promote our work where our audience lives. Don't get me incorrect, I dearest creative sites – I run my ain, subsequently all - but it'south not where my clients are!"
Laundry follows the same logic, says Richardson. "Artists and clients alike all seem to go to Instagram for design and animation inspiration, which is why nosotros apply it," he reasons. "We've even landed projects from information technology and clients increasingly inquire to track our piece of work at that place. It's also the easiest to share and always has been. Additionally, it is like shooting fish in a barrel to schedule posts without formatting bug."
Luke Manning, artistic director of Pencil Studio, is primarily interested in getting work shared among the artistic community, and for that it's been Instagram and Twitter that have been the well-nigh constructive, he says. "Our ain posts accept been picked up shared by popular pattern web log sites and we've even had direct contact past brand owners via sharing our latest projects," he explains. "I like Behance and how it works, simply for us it is yet to be fruitful beyond having a place to store projects."
And if you lot're wondering how to be successful on Instagram, we've got a piece on how to modify the font in your Instagram bio plus a guide packed full of pro tips on how to increase Instagram appointment.
12. LinkedIn
Even though it'south had a total rebrand, LinkedIn doesn't immediately grab you every bit existence a useful social platform for creatives. But art, blueprint and filmmaking are businesses like any other, and many artistic pros say they're making adept use of LinkedIn regardless of what it looks like.
Have Frank Suyker, aka Mr Carbohydrate, an art manager based in the netherlands. "I utilise LinkedIn to get recurring revenue out of my existing clients," he explains. "Past posting my blog posts on LinkedIn, I'k kept superlative of listen. And when they exercise have work that needs to be done, they come up to me."
Laundry has also fabricated a shift to LinkedIn recently, which it has been actively using for the past year. "Facebook used to be a great place to share work just it became cluttered with ads and not blueprint-focused posts," says Richardson. "in contrast, the very work-focused and curated nature of LinkedIn has made information technology a forum to share design, animation, and behind-the-scenes content, which has garnered a lot of great attending for us."
Read more than:
- Social media tips: unmissable communication for artists
- How to brand social media piece of work for you
- Instagram Reels vs TikTok: Which should you be using?
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Source: https://www.creativebloq.com/features/social-media-for-artists
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